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Women at the Heart of Tourism
An Initiative by REACH and GREAT program funded by Australian Aid to
Empower Ethnic Minority Women in Son La
This three-year initiative (2025–2027) led by REACH empowers ethnic minority women, youth, and persons with disabilities in Son La through inclusive, market-driven support. By combining vocational training, small business incubation, and private sector engagement, the project aims to build a more equitable and sustainable local tourism economy.
Targets
1
20 new small businesses launched, including 18 led by ethnic minority women and 2 by persons with disabilities
2
450 young people trained in tourism and hospitality through short, practical courses
3
100 local businesses supported to improve service quality and expand market access
Key Focus Areas
Gender equality and
social inclusion
Environmentally sustainable tourism practices
Private sector partnerships and local market linkages
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